The Shifting Landscape: Generative AI and its Impact on Businesses in the Middle East

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Also read :The Shifting Landscape: Generative AI and its Impact on Businesses in the Middle East

The rapid advancement of technology, specifically generative artificial intelligence (GenAI) tools such as GPT-4 and DALL-E, is ushering in a new era for businesses across the Middle East. This transformative technology has the potential to revolutionize industries and reshape the way work is done. While the region's workers are generally optimistic about the impact of AI, a recent survey conducted by the Boston Consulting Group (BCG) sheds light on the differing sentiments based on seniority and country, highlighting the complexity of AI's integration into the workplace.